Super Reality

Augmented Reality (AR) and Virtual Reality (VR) Industry News and Technology Updates

uSens adds a Corporate Business Development Director to its team

We just beefed up our Business and Marketing talent with the addition of Mark Tascher Morrison. Mark has over 27 years of experience in the media, entertainment & technology industries.   Mark was born in the Northwest and grew up in Salt Lake City and Seattle. As a baby, Mark lived in Hong Kong and Taiwan, much to the excitement of our team. In 1989, Mark graduated from Pitzer College in Claremont California with a degree in Fine Arts. While at Pitzer, Mark’s creative growth in college inspired him to go into the music business in Los Angeles and Jamaica.  From the music industry, he transferred his skills to TV, film, and video games.  Mark’s background includes production, marketing, and business development, which run alongside his massive interest as a digital pop culture consumer. Mark’s most recent business accomplishments have been with Unity Technologies and Daqri. While at Unity, Mark was the Director of Business Development and Sales for 3 years; managing all of the enterprise level platform customers, publishers, and game developers. He was a key player in building and growing what is now one of the biggest game engine businesses in the world. Mark has spent the last two years focusing on Augmented Reality (AR) and Virtual Reality (VR) technology with Daqri, starting in 2014.  His mission was growing their AR enterprise business products and services. “AR&VR mediums will drive our daily activities in the future,” Mark states simply.  He adds, “The opportunities are wide open for developers and consumers to transform their physical environments into more meaningful experiences. Once AR&VR technology reaches critical mass, we’ll be able to interact with content that we’ve only been able to imagine in the past. This imagination will soon become transformed into physical and emotional experiences in our digital world.” Mark’s professional passion shifted when the technology industry moved from the static limitations of computers to the contemporary mobile platforms we now operate in. Mark elaborates, “We went from a linear media industry to something dynamic and interactive with the introduction of incredible mobile technology.” He stays ahead of consumer trends by focusing on his personal technology use with influences from his family. This has helped grow his current zeal for AR&VR. The world is Mark’s oyster, and now he is applying his advanced understanding of business development, sales, and marketing to our company. Mark’s long-term goal is to support our team’s vision to expand our road map into successful productization. He is excited about working with the rock star minds that will bring our innovative technologies to the market. Mark is going to evolve with our talents into something huge. Thanks Mark, we are as psyched as you.   For more about uSens, Inc. and Impression Pi, check out our social media sites: On Twitter: @usensinc On Facebook: uSens, Inc. – Impression Pi On Google+: uSens, Inc. – Impression Pi On LinkedIn: uSens, Inc. Company Profile  

The hopeful shift from isolated social engagement to enhanced human cooperation

What if we could evolve the disconnecting effects of social technology into increased human interaction? It is a brilliant idea to ponder, and I am going to do my best to expand on it. We independently use social media to advance our own agendas. It is an isolative & and self fulfilling process we take to seemingly advance our own worth in the eyes of others. What is advancing our own specific & subjective plans going to do for excelling humanity as a whole? Nothing at all – we are actually devolving ourselves the more we are enveloped with these mediums. What if we could utilize technology to harness the potential of many individuals, and place their combined power into an overall goal of furthering human progress? It is a lot to consider, but the end result would be incredible human synergy and an evolution of our own personal capabilities. It is a win-win for society and the individual. The unfortunate truth is that most people cannot think in a cooperative social mindset. A good amount of individuals are even repulsed by it. The past decade or so of technological development has focused on ‘what you can do’ instead of ‘what we can do.’ It is time to change that. Interactive virtual and augmented reality will supercharge human potential. The technology will allow us to operate on our own and cooperate with ease in a team. In the engineering and architecture industry, holograms will be displayed by simply wearing a device over your eyes. Everyone at a specific meeting could interact with a 3D design displayed in front of him or her. Another example is evolving our interaction with video games, from sitting down, to physically running around in an open area. These are only two mind-blowing examples that will change the way we view modern interaction. You might say: “Alright, we know that technology sucks the life out of you, but VR & AR will project a fake world on top of the real world. It will be worse for us than just being limited to the computer screen.” Interactive VR & AR will enhance real world tasks with applications. It is not disconnecting us, but boosting our potential instead. Things that normally would not be viable will be possible with interactive VR & AR. It will help us accomplish amazing things, effectively making us superhuman. Some of us can already imagine the infinite human potential when incorporating interactive VR & AR, but we need everyone to see it.  When the technology becomes popular, we will begin to see the positive shifts in the way we interact with one another. For more about uSens, Inc. and Impression Pi, please visit our social media sites: Twitter: @usensinc Facebook: uSens, Inc. – Impression Pi Google+: uSens, Inc. – Impression Pi On LinkedIn: uSens, Inc. Company Profile  

Smartphone advancements are now boring for consumers

Smartphones are starting to go down the path of computers.  Computers are an essential part of our homes, but their development does not excite consumers anymore.   Everyone has a computer and most people realize the pros and cons of having a specific operating system, whether it is OSX, Windows, or the odd Linux. Like computer users, smartphone consumers are now wary of the pros and cons of owning a specific operating type, whether it is an iPhone, Android, or a Windows phone. Most people have found their smartphone preference.  It isn’t necessarily a bad thing that less people are concerned with smartphone advancement, but the trend should give companies an idea that consumers are looking for the next major technological advancement. The specific smartphone line I am going to focus on is the iPhone, because Apple has won the smartphone battle and shows no signs of giving up the position as the number one smartphone designer.  That being said, the technology giant’s grabby headlines that flaunt how the newest iPhone is “the most advanced iPhone yet,” really aren’t doing it for consumers anymore. The newest iPhone planned for release is the 6S and 6S Plus.  They have almost the same physical look as their predecessors (the 6 and 6 plus), but of course have tech upgrades. Some of these upgrades are below. The new A9 processor with up to a 70% faster CPU (Central Processing Unit) performance and up to a 90% faster GPU (Graphics Processing Unit) performance. 4K resolution video recording capabilities Live Photos Higher resolution 12 mega-pixel camera TapTic technology Though these advancements are really cool, they are not groundbreaking. Once again, let’s think about the development of computers. Computers offer an advanced way to surf the web, interact with programs, play games, and create documents.  They are a major backbone of modern society that has stepped out of the spotlight. They are still advancing, but again, no one cares.  Before the smartphone, it was all about how fast your computer was. Before the computer, the craze was about the calculator. Smartphones took over the modern technology interest once they were released and started to advance. We instantly had a multi-functional phone-computer that was able to fit in our pocket.  Now smartphones are going the same route as computers. The necessity of a smartphone is now embedded into our daily functioning, but the interest in its technology has peaked and is slowing down. One would argue that the newest / next generation of technology that we are aware of, is the release and evolution of the smart watch.  It is understandable that every new electronic device released has a benefit for a small group of people.  But for the ordinary individual, a smart watch just provides another annoying screen attached to your wrist.  It doesn’t evolve anything that your smartphone can already do. Yes, we realize that technology is always going to advance, but how is it going to evolve? How can we incorporate the mobility of smartphone technology into something greater?  The answer is interactive virtual and augmented reality.  We are on the eve of the next big leap and it will only take one company to start the corporate battle to win over the customer. The next smartphone development is now typical news for us and companies who are interested in leading humankind into the next era of technology should use this as a wake up call.   For more about uSens, Inc. and Impression Pi, check out our social media sites: Twitter: @usensinc Facebook: uSens, Inc. – Impression Pi Google+: uSens, Inc. – Impression Pi LinkedIn: uSens, Inc. Company Profile