Super Reality

Augmented Reality (AR) and Virtual Reality (VR) Industry News and Technology Updates

VR at E3 2016

This year’s Electronic Entertainment Expo (E3 2016) was virtual reality’s opportunity to make its big break within the mainstream audience. Since companies like Oculus Rift and HTC Vive have already made their mark within the VR industry, E3’s audience were mainly awaiting VR-related announcements from the 3 gaming company giants: Sony, Microsoft, and Nintendo. In Sony’s conference, they finally announced the official release date for Playstation VR. PSVR will be released on October 13, 2016 and will retail for $399 USD. Sony is also partnering with Best Buy to include PSVR demos in select locations. Alongside PSVR, Sony announced many software titles that will support it. The titles include: Resident Evil VII, Final Fantasy XV, and Farpoint, which utilizes a peripheral from Sony called the PSVR Aim Controller. The special controller aims to make VR first person shooter games become more immersive. Arguably the biggest announcement of E3 2016 was Microsoft announcing that their next VR/4k compatible Xbox, codenamed Project Scorpio, will launch next year. This was a bold move considering that Microsoft also announced a slimmer version of the Xbox One called the Xbox One S. Project Scorpio’s VR capabilities may be just as good as HTC Vive or Oculus Rift with a smooth frames per second (FPS) count of 90.   Surprisingly, Nintendo did not announce any upcoming VR technology. It’s surprising because Nintendo brought motion controls to the forefront and it seems that the next step would be to also become leaders in virtual reality gaming. Nintendo did already release a VR system in 1995 but it was deemed a failure quickly after release. Obviously, it was way too early to launch a VR capable system at that time. Nintendo now plans to wait and see the virtual reality network flourish before getting involved once again. Nintendo did announce that their highly anticipated mobile augmented reality game, Pokemon GO, will be launching sometime in July. It’s refreshing to see gaming begin to shift in a different direction with the implementation of VR and AR at this year’s E3. Next year’s E3 should be a lot more impressive considering that there will be further refinement and expertise in VR/AR content and technology. -Amanze Ugoh

Augmented World Expo (AWE 2016)

The Augmented World Expo (AWE 2016) is the 7th annual trade show event that took place in the Santa Clara Convention Center on June 1st and 2nd. The expo focused on augmented reality (AR), virtual reality (VR), and wearable technology. The event itself was very similar to the Silicon Valley Virtual Reality Expo (SVVR) but it was more focused on AR. The main purpose of AWE is to help developers, start-ups, and mobile/hardware companies cultivate new technology into a productive, sustainable, and entertaining medium. The expo was also very interactive, encouraging plenty of attendees to try out demos from exhibitors. This year’s AWE show was the biggest one yet, featuring over 4000 attendees from 47 countries, 200 speakers, and 200 exhibitors. We here at uSens Inc. were part of the exhibitor list along with a balanced mix of big, medium, and small sized companies and startups such as Leap Motion, DAQRI, Intel, and Epson. The audience was also comparable to SVVR 2016. It included developers, content creators, designers, entrepreneurs, and investors, with involvement in AR, VR, and wearable technology. Our booth was extremely popular with the audience and we enjoyed their consistent enthusiasm for our AR/VR hand-tracking technology.   On June 1st, our CTO, Dr. Yue Fei, was one of the speakers at AWE 2016 and he presented a case study on Inside-Out tracking and he demonstrated our Fingo technology, which tracks the hand skeleton using infrared stereo cameras on a mobile head mounted display. The next day our development team provided a developer tutorial and demonstration for ARVR Inside-out tracking. The session included recommended best hand tracking use cases and examples for uSens hardware and software development kit. Our developers also demonstrated how to integrate our hand tracking technology with Unity 3D, Java, or C++.  At the end of AWE, attendees of our developer conference were able to receive our Beta Dev Kits, which included hardware and software needed to develop with uSens hand tracking. AWE 2016 featured the Auggie Awards which showcases the best AR technology. The 11 categories ranged from: best app, best hardware, and best game. We were nominated for Best Tool but Vuforia by PTC ended up winning the award. One of my favorite new products that I demoed at AWE was the winner of “best headset or smart glasses”, which was the Epson Moverio BT-300. These smart glasses, reminiscent of Google Glass, features an OLED HD display, a 5-megapixel camera, and a clever design that can fit over regular glasses. The BT-300 is scheduled to ship in October this year. The complete list of the other winners at AWE 2016 can be found here. The excitement at AWE was amazing this year and it was also one of the busiest tech expos that we have been a part of. I did not expect this much popularity from an augmented reality focused event because of the massive trend of virtual reality right now. Judging by this event, AR has a great chance of hitting the mainstream faster than VR. Below is a montage video that I filmed at AWE 2016. Enjoy! -Amanze Ugoh